Why Is Facebook Launching Pop-Up Shops at Macy’s?

The social network still wants to evolve into a shopping platform

Facebook (NASDAQ:FB) recently opened pop-up stores at nine Macy's (NYSE:M) locations across the U.S. as part of the retailer's The Market @ Macy's initiative. The Market @ Macy's, which launched earlier this year, is an in-store pop-up marketplace that features rotating collections of newer and established brands.

Facebook Updates & Features: Social Networking Site to Begin Testing Shopping Feature for In-App Retail

Facebook announced that it has begun testing a new shopping feature for its mobile app.

Dubbed as Canvas, the new feature lets users shop on Facebook using the new immersive ads that they see in their News Feed.

As explained in a new blog post, Canvas works by displaying fast-loading apps on Facebook. Unlike the older versions of the ads, the new ones load faster, which increases the chance of users seeing and buying the advertised product.

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