Impact of the Cloud on Social Networking and Mobile Computing

The power of seamless communication and connected devices seems to have influenced every aspect of our everyday lives.

The information revolution triggered by the growth of the Internet has only become more prominent with the explosion of mobile devices, enabling us to access any piece of information from virtually any place in the world. In such an environment, creation of personal and corporate online profiles proliferated, resulting in mass generation of digital data that is increasingly stored outside local devices.

What contributed to the development of social networking and mass mobile device use is certainly a growing power of cloud computing technology. It has emerged as a platform for storing, processing and analyzing large chunks of data internet users generate daily. Cloud is the power that stands behind the most popular tech trends, and its impact on our social and communication activities is by no means negligible.
Social Networks and Big Data Analysis
Social networks have taken consumer market by storm and gave rise to billions of dynamic profiles that are changed regularly not only through status updates, but also through adding post locations, uploading multimedia files and connecting different apps. All these activities constantly multiply unstructured pieces of information and require stable processing machines that can deliver accurate data in real time. Considering these problems, it is obvious why the social networking world relies on cloud technology – the cloud is an advanced solution for handling large amounts of unstructured data that come as a result of extensive use of social networks.
This form of data is known as big data and is an increasing challenge in corporate settings that deal with large user databases and complicated customer relationship systems. With the ability to store and process huge amounts of digital data, the cloud platform represents a major force that enables seamless usage of social channels. The data we generate locally is sent to remote server farms built from high quality machines and this is what enables end-users to seamlessly access and edit their data from any platform.
Mobile Device Performance
Although generally less reliable than desktop PCs or Macs, mobile devices have become practical tools for information processing and communication. The power of mobile devices has substantially increased with the development of the Internet and cloud computing technology, enabling remote access to online data. Numerous web apps that do not require installation are one way of empowering devices used extensively by millions of people worldwide for different purposes. From online education to business task assignment, most of our everyday-life activities are adjusted to mobile platforms and it gives us an opportunity to do anything on the go.
Additionally, cloud storage solutions that provide support to large file transfer and automatically back them up have further enhanced mobile devices’ potential and enabled excellent file management experience. These apps’ infrastructure resides on cloud servers, so that mobile devices could handle heavy applications, making them a practical tool for both private and business use.
Business Implications
Following the rapidly changing communication habits, business setting has gone through some large-scale transformations in recent years. Social networks have emerged as a new media for targeting and reaching worldwide audiences, requiring not only new communication skills, but also appropriate long-term strategies. Social media communication with prospects and customers has become essential for successful marketing and business growth strategies, again relying on advanced software tools that must efficiently derive value from digital data. Therefore, adopting different cloud-based software tools for business activities is another important step towards innovation in corporate settings.
Mobile devices, on the other hand, have influenced a more physical transformation of a contemporary workplace. Different studies have reported that employees feel much more productive if they are allowed to use their personal devices at work and it gave rise to BYOD policies, seen as the major business trend nowadays. In business, the cloud means storing all the corporate files in a single place, so that multiple employees can simultaneously access them. However, introducing mobile devices in workplace has also brought certain challenges in terms of security and access management. Nevertheless, companies are obviously maturing in this respect so it becomes ever easier for them to develop efficient BYOD strategies. After all, with an abundance of business intelligence tools to choose from, it doesn’t appear such a daunting task to implement the appropriate ones.

Considering the number of their active users, social networks and mobile devices are clearly the two most important tech innovations in the 21st century. Their growth has significantly simplified different communication and collaboration activities, making them irreplaceable tools for everybody. Much of the credit for their power and potential goes to the cloud that it is justifiably regarded as major driver to transformations in different settings.

Guest author, Ella Zeen, is a writer and blogger covering various technology topics. At the moment, she writes and explores all related to cloud computing, web hosting and private servers and its conection with social media.


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